Benefits of Screen Printing for Small Businesses in Salt Lake City
If you’re a small business owner in the Salt Lake City area, you probably have some questions about creating promotional clothing. Shirts, hats, hoodies and polos that are high quality items, and you definitely want to support a local business when you get them made.
How long will it take? What’s the difference between screen printing and embroidery? Well in this post we’d like to answer some of the most-asked questions about screen printing that we often see on social media. (By the way, you should follow JC Pro Design on Instagram.)
Small business owners in Salt Lake City are always looking for creative ways to get the word out about their products and services, and we think screen printing your logo on shirts or hoodies is a great way to create brand awareness.
JC Pro Design is Salt Lake City’s premiere screenprinting shop, with plenty of happy customers. Let’s talk about the details of t-shirt and hoodie printing, and then be sure to contact us for a quote on your next project!
Why Brand Promotion Matters for Small Businesses
You don’t need me to tell you how much competition there is for attention these days. And small business owners sometimes feel like it’s an uphill battle.
One study by Media Dynamics, Inc. found that the average adult sees 50 to 400 advertisements per day, including television, billboards, internet and more.
Successful marketers will tell you that the key to cutting through the noise and capturing your audience’s attention is to have a good “hook”. And while it’s true that your business should definitely have a direct offer in place to turn that attention into sales of your products and services, one key aspect that you shouldn’t overlook is how you can effectively create brand awareness. This is referred to as “top of funnel” marketing.
Brand promotion involves building a reputation and a relationship with people in your target audience, and consistent brand promotion can build trust and credibility before it comes time for that prospect to purchase from you.
That’s why we’re such big fans of screen printing! By adding your logo or slogan to items like hoodies or t-shirts, you’re not only creating merchandise for your brand, but you’re also creating a walking billboard that will continually create this brand awareness even long after that initial purchase.
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Basics of Screen Printing for Business Promotion
Screen printing is a technique that pushes ink through a mesh screen onto a substrate. In the context of this blog post, the substrate is a wearable item like a t-shirt, tank top or hoodie, and the design is a business logo or slogan.
Screen printing allows a Salt Lake City business to have a durable, high quality print that can go through multiple washes without fading. There are also a wide variety of colors available, so businesses can accurately represent their brand.
At JC Pro Design, screen printing on clothing is our specialty! We can definitely handle high volume orders and always start with a consultation so we can be sure to bring your vision to life.
If you’re looking to reach a large number of people with your brand, click here to request a quote.
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Understanding The Screen Printing Process: FAQs
What materials can be screen printed on?
Screen printing is a fairly versatile technique that can be used on a variety of clothing, including t-shirts, polos, hoodies and tank tops. We can also print on any fabric that we can fit on the machine such as tote bags, shorts and crewneck sweatshirts.
How long does the screen printing process take?
Our screen printing process varies depending on the complexity of the design, and the number of items you need it printed on. Best thing to do is contact us first to get a quote, and we can give you a more accurate timeframe for your project!
What’s the difference between screen printing and embroidery?
Screenprinting on an item of clothing means pushing layers of ink through a screen onto the material, and is a great way to get vibrant, durable designs on large orders. We also do embroidery, which is done with a machine that stitches the threads directly onto the item. In your consultation we’ll learn more about your project and make the best recommendation based on your goals.
