6 Branding Trends SLC Companies Should Watch For In 2025

Big companies have two big branding challenges heading into 2025: consistent branding across all physical touchpoints and managing costs with multiple vendors. Many companies struggle when uniforms don’t match vehicle graphics or when coordinating different suppliers blows the budget.

As Salt Lake City’s one-stop brand shop, we eliminate those headaches by handling all your brand materials under one roof. Our single-source approach keeps your branding on brand and your costs in check. Here are 6 trends we see successful companies using in 2025:

1. Bold, Minimalist Design

Simple, strong designs are dominating corporate branding in 2025. Companies are moving away from complex graphics and towards clean logos that work across all surfaces and platforms. This means your brand is instantly recognizable whether it’s on a uniform, truck wrap or custom building sign. Our screen printing team uses advanced color matching technology to maintain exact brand colors on any material.

2. Materials Innovation in Corporate Apparel

New fabric technologies are changing how companies think about branded apparel. High-performance materials now offer better durability and color retention for corporate uniforms. Vehicle wraps use advanced films that protect paint while displaying easy-to-see graphics. As certified decorators for premium brands like The North Face, we help companies choose materials that maintain brand integrity.

3. Multi-Surface Branding

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Smart companies are implementing unified branding systems that work across all physical touchpoints. This means coordinating exact colors and designs across uniforms, vehicle fleets, interior signage and promotional items. Our in-house production facilities handle all your corporate branding needs from embroidered polos to full fleet wraps, with perfect consistency.

4. Staff Brand Ambassadors

Companies in Salt Lake can easily build brand advocates by creating welcome packages for new hires. These kits can include a branded t-shirt or hoodie, an engraved Yeti tumbler and other branded gear. It all helps new employees feel connected on their first day. One study from Blue Board found 95% of HR leaders link employee connection to retention. Smart companies extend this connection with merch and swag that people want to wear! Our volume pricing makes these programs cost-effective for large accounts.

5. Eco-Materials in Promotional Products

Sustainable materials are becoming the norm for corporate promotional products. Companies want products that look great while minimizing environmental impact. From recycled fabrics to eco-friendly inks, we help businesses make responsible choices without sacrificing brand impact.

6. Strategic Trade Show Presence

Trade show marketing is moving from basic logo displays to show-stopping exhibits. Smart companies use their booth space to start sales conversations, not just show off their brand. A great headline on your backdrop wall gets visitors asking questions and guides the conversation to your key solutions.

Try out different headlines at trade shows like you would A/B test digital ads. You can measure which messages drive more meaningful booth traffic. Our trade show team helps companies design modular trade show display systems that can be easily updated between shows.

The best booths in 2025 are clean and bold. Open floor plans encourage visitors to step in and get closer. Big typography and graphics grab attention from across the floor, while the strategic use of white space will make the key info pop.

Ready for 2025?

Audit your current branded items and look for inconsistencies. Consolidate vendors and simplify processes. Create brand standards that work across all physical surfaces – uniforms, trade show displays and more.

We help large accounts plan and execute total branding programs. We handle design to production to installation, with perfect consistency and vendor management simplicity.